If you’re new to video prospecting, you might feel overwhelmed by the options and techniques available. But don’t worry!
This guide will walk you through a straightforward 5-step workflow designed to elevate your cold emailing game using engaging videos.
Start with video prospecting at ease
Your 5-Step Video Prospecting Email Workflow:
- Initial Intro Email: Keep it short and sweet—just an introductory connection.
- 1st Follow-up: Include a 45-second energetic video with a simple intro and a quick use case.
- Landing Page: Direct them to a landing page for the rest of the content.
- 1st CTA Button: Calendar booking / 2nd CTA Button: Use case
- 2nd Follow-up (if no response): A 1.5-minute video explaining the use case with a form for more info.
- 3rd Follow-Up (Engagement Invitation): Invitation to a webinar with a video teaser (Snippet from the Webinar) and registration link.
- 4th Follow-Up (Final Attempt): A collection of testimonials and use cases in a simple 1-minute video.
Recommendations on Tools to Use
- Videco: Perfect for creating personalized videos quickly and easily.
- Email Automation Tools: Consider using platforms like Apollo or Smartlead.ai to manage your email sequences and track engagement.
- CRM Software: Tools like HubSpot or Salesforce can help you keep track of your prospects.