Sales teams are evolving fast, and video is at the center of it all. A recent industry benchmark report highlights how video adoption has skyrocketed, proving that traditional outreach methods are no longer enough.
Video Adoption Is Surging
- Video creation is up 88% year-over-year, with nearly 1 million videos created in 2024.
- Individual sales reps are producing 241% more videos than last year.
- Industries like education, consulting, financial services, and high-tech have increased video usage by up to 4x.
Why Video Is Becoming Essential
- Short Videos Perform Best – 65% of viewers watch videos under 1 minute, while engagement drops to 20% for videos over 20 minutes.
- AI-Powered Personalization – Automated video tools that personalize outreach at scale saw 12x growth in adoption this year.
- Mid-Market Companies Lead – Businesses with 600–5000 employees are creating the most videos, proving video is scalable across sales teams.
How Sales Teams Are Winning with Video
- Higher Response Rates: Personalized video outreach increases replies by up to 5x.
- Scalable, Humanized Engagement: AI and automation help sellers send the right message at the right time.
- Stronger Customer Relationships: Video builds trust and drives conversions throughout long sales cycles.
Takeaway: Video Is No Longer Optional
Sales teams that aren’t leveraging video are missing out on a massive competitive advantage. Whether for prospecting, follow-ups, or relationship-building, video is now a must-have tool in modern sales.
📢 Want to future-proof your sales strategy? Start incorporating video into your outreach today!
Source: Insights from the 2025 Video in Business Benchmark Report.